Nan's Care Ltd. - Domaindotin

client

Nan’s Care Ltd.

service name

Branding & Web Development

01.

Intro of case

Nan’s Care Ltd is a healthcare staffing agency based in Liverpool and Manchester, providing trained professionals to care homes, hospitals, and other healthcare facilities. The company needed a complete digital presence to launch their brand online with professionalism, clarity, and trustworthiness.

Understanding the Brand Vision: From the beginning, the client’s goal was to build trust with care providers and potential recruits alike. They wanted a platform that reflected their values of compassion, professionalism, and family-inspired care.

End-to-End Brand Identity: As Nan’s Care was a new company, we developed their visual branding from scratch — including logo design, colour scheme, and visual tone — to reflect warmth, care, and credibility.

Conversion-Ready Website: The website was designed with two primary goals in mind: to attract care providers seeking staffing solutions, and to encourage applications from qualified professionals looking to join a supportive team.

Content with Purpose: Alongside development, we worked on content structure and tone to clearly communicate the brand’s mission, services, and differentiators, making it easy for users to trust and take action.

02.

Work challenges

Building a new digital brand from the ground up meant addressing multiple needs at once.

No existing website or branding materials to build from

Needed to establish online authority and a professional identity

Website required clear user paths for both clients and job seekers

Visual and written content had to reflect trust, care, and modern professionalism

Platform had to support growth, visibility, and future SEO efforts

03.

Main result

Brand Strategy & Design: We created a clean, trustworthy brand identity — including logo, colours, and fonts — that communicates both professionalism and empathy. The branding was designed to appeal to care facilities and healthcare professionals alike.

Website Development: The new website is fast, responsive, and designed for clarity. Key sections were built to highlight services, encourage applications, and position Nan’s Care as a reliable staffing partner.

Content & Structure: We focused on clear messaging, consistent voice, and easy navigation. Whether someone is looking to hire staff or join the team, the site guides them efficiently.

Stronger Online Presence: The professional presentation has helped increase trust, generate client interest, and improve hiring outcomes. Nan’s Care is now well-positioned for continued growth, with ongoing SEO support planned to strengthen their reach further.

Nan’s Care Ltd.

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